How a DTC Insurance Startup Leveraged Covenir to Power Sales

Why didn’t this insurer hire internally to staff their direct-to-consumer sales team? There were a few reasons. First, they found it challenging to source experienced insurance sales talent. Second, they wanted to keep a lighter employee footprint. Finally, there was a speed to market consideration – they wanted to launch quickly.

When this initiative started, Covenir supported the client with a dedicated sales team of just three sales resources. Within 60 days, however, the client was so pleased with performance, that they doubled their resource investment. They ultimately expanded to 15 sales resources after one year. The client’s internal sales team was reallocated and the Covenir team expanded to other products and states.

“Our chameleon-like ability to adjust our approach to fit the specific needs of every client is remarkable. But in my opinion, the true magic is in the consultative part of the call. Our seasoned professionals are amazingly adaptable when it comes to thinking on their feet, listening to customers and meeting their needs,” says Adam Kozerski, Covenir’s Sales Manager.

The customer reviews say it all. People are very happy with the service they receive when they call. That’s an indicator of the power of Covenir’s policyholder-obsessed service.

.

This client recently extended its contract for an additional three years with plans to increase the Covenir team to 50 dedicated resources.

“Initially, this insurer may have considered outsourcing to be a short-term solution. But, once they saw how well we served their needs, they decided to stick with outsourcing for the long-term. It turns out that we can deliver sales services more cost-effectively than they can staff for them in-house,” Saner explains.